Excuse me while I pause and wonder how this year flew by so quickly...
I think it's good for the soul to reflect back and remember lessons learned, reasons to be thankful.... etc.  I found myself in a reverie the other day...thinking about how I ended up creating Nelly Madison in the first place.

Back in the summer of 2006, I had a job interview at VS. I had been designing women's innerwear for a few years, and I was excited for an opportunity to design for VS. I was 26... I remember the swishy white skirt and lt. pink wrap top I wore...the stiletto sandals I teetered on while lugging my huge heavy portfolio, as I sweated my way from my job a few blocks away to the interview. Sitting in the fancy lobby with huge black and whites of all the famous Angels on the walls. (How exciting! How glamorous!)  Most of all I remember feeling confident....after all, "I had never NOT gotten a job before", I reminded myself.

A woman welcomed me in to her office, and the interview began. After a few minutes she let me know the design position I was interviewing for was for a capsule collection for their PINK brand. How exciting! I was wearing PINK that day! I was so excited that I ripped open my wrap top to show her how much I loved the brand..  She wasn't amused. The rest of the interview went downhill from there... and while trying to squat down carefully on those stilettos to gather my portfolio, I toppled over and my swishy skirt flew up and I laid there on her office floor showing her the rest of my inner outfit. Then I got the sillies and couldn't stop laughing. As I was shown back out to the lobby... I thought I would never see those big, beautiful, black and white Angels again.

Life experience alert! What not to do at a job interview!

Not long after that interview I started my 1st company. When I told my parents about my idea, to quit my safe, corporate, design job... to my surprise- they offered me a small loan. That loan and a lot of late nights devoted to designing, landed me back in the lobby of the VS design offices in a few months.  This time, not for an interview, but to respond to a call from them wanting to look at my designs. They became my biggest customer, and I found myself there often, surrounded by those Angels.

So, thank you Mom & Dad, for believing in me!

Another venture brought me Kelly's Kids as a wonderful customer, which led to Eleanor Rose, where I grew and learned and enjoyed creating with while I had my 3 babies. ...And now Nelly, and I am having so much fun designing swishy skirted dresses for your little girls, with the Made in the USA label inside :)


And thank you, Steve, for never batting an eye when I tell you all my "great ideas" and for supporting every whim of mine.

Cheers to 2018! Wishing everyone a healthy and happy New Year!

XO, Camille

Fast Forward

It has been a year since I knew my career path would be changing.

A year ago, Nelly was about to be born... and just like with any child, you never know quite what to expect.... well, Nelly has evolved from a day dream to a day job.

Providing you and your children with beautiful garments, handcrafted in the USA is a source of great pride for us. Our factory is humming with the near completion of our first multi piece collection, and are soon adding our matching doll dresses.


In an effort to produce larger quantities in our main factory, accommodate more styles, and specialized items, we are giving Secret Closet a sewing home of it's own. We think items going into Nelly's Secret Closet deserve a special handmade touch and we are aiming to make them even more special this way.  We have found a new Cottage Style space that is going to be specially equipped to produce small batches of garments, allowing specially trained sewists the proper time and space needed for the level of detail required by these distinctive pieces.


The new cottage space means the shipping dept. is getting a new home as well!  Expect the same fast shipping that you are accustomed to, but from a new address.  Moving things around is always a big job, and to aid in that we had a few extra loads of samples, minor flaws, and hold-backs that we keep for exchanges in our Dress Up Box recently to help us clear out some space.

Thanks for growing with us and being the most loyal and dedicated fans we could have ever hoped for.

Oh, and you'll see our new address is on "Pioneer Way" ... how perfect is THAT.
 xo, Camille



It's May 2016 now.  May means a lot to me.  Our daughter Caralina is a May baby and so was Nelly Madison...and these two are how it all started.

Rewind 8 months.  Change had come to our household.  (It's always so sneaky!)  Decisions had been made and I was 6 weeks away from "something new" career wise.  I began cleaning out my office to clear my thoughts... Caralina walked in and asked me her usual..."what dress are you designing for me?"...because in her little 4 year old mind, it is all for her, she isn't aware of websites and customers...

About this same time, our 10 year-old niece had a geneology project at school and our family had learned more about who we came from.  We learned from Steve's Mom more details about Nelly Madison, and her pioneer girl story.  Her story of strength and resilience was inspiring to me at this exact time because I was feeling unsure about what was coming next for me.

So when Caralina asked me to show her the next dress...I was only wrapping up last projects and drawing my last parade print...I had nothing to show her...and...I felt...guilty.

So I took out my sketchbook and I drew her one.

She asked me if she would be able to wear it.  I told her YES.

xo, Camille